This is the second post on the Cymru Yfory exhibition, the first can be read here.
The range and imagination of the stands on display at this 1969 exhibition were vast, they included ideas and plans for the Cardiff of the future, for the valleys, for the Severn Estuary and for housing and schools. Some were realistic but most were fantastical and frivolous – especially exhibits illustrating clothing, furniture and domestic habits of the future. A major contributor was General Industrial Plastics Limited, manufacturers and designers of plastic products who made the magnificent inflated ceiling display, pieces of air filled furniture and the plastic carrier bag provided with the official catalogue. Cardiff College of Art, the National Coal Board, the City of Cardiff, the General Post Office and British Rail also contributed stands.
As part of the fun atmosphere, a spoof contributor named Kumro Kemicals Corporation was created. The catalogue states they were established in 1999 (bear in mind this event took place in 1969!) and that their products were “the result of the most intensive research programme ever undertaken by any corporation in the Western Hemisphere…” As part of their contribution, Kumro produced sealed envelopes bearing the following message, DO NOT OPEN UNTIL 1999 - and the Library still holds one of these that remains unopened!
When publishing images, copyright issues need to be considered and a number of these photographs are stamped on the reverse with either Hylton Warner & Co Ltd or Giovanni Gemin [Whitchurch Road, Cardiff]. Internet searches brought up a little information on Hylton Warner but nothing current and no information at all was found concerning Giovanni Gemin. Therefore, a notice was placed on the Photo Archive News website requesting communication from anyone who might be familiar with these two photographers. After some time, we were contacted by the son of Giovanni Gemin. Award-winning author Giancarlo Gemin was kind enough to grant permission to publish the photographs and also tell us the following about his father:
He was an industrial and commercial photographer based in Cardiff from 1961. He worked regularly for BBC Wales, and was one of the official photographers at the investiture of the Prince of Wales. He was awarded the Chartered Institute of Incorporated Photographers (AIIP) and an Associate of Master Photographers (AMPA).
As well as items of ephemera such as the official catalogue, carrier bag, stickers etc. we are fortunate to hold two volumes of comments books. These are a fascinating record of visitors’ thoughts and the majority are very positive but, not everyone appreciated looking to the future instead of a classical past and to end this post, here are just a few that have made us smile:
BW, Rhwibina - Awful
RM, Rhondda - Not as good as the British Museum
MB, Cheltenham - Baffled!
MD, Durham - I prefer the face of OLD WALES proud and noble not false and plastic
CS, Cardiff - Needs dusting
SL, Cardiff - Rubbish, waste of good museum space!
TO, County Cork – TRASH