: Cyffredinol

Transforming Futures

David Anderson, 2 Mai 2014

Exactly one month ago to today, Amgueddfa Cymru launched two publications which set out how museums and other arts and heritage organisations can help achieve the essential goal of equity of opportunity for all children to develop their talents. In this blog, David Anderson, Director General of Amgueddfa Cymru, shares his views about both publications and why this work is important.

A few years ago, I was involved in a project run jointly with a children's charity to offer creative design projects for children in care. Their work was exhibited in the galleries of a museum. One girl made a quilt that I still vividly remember. On it she had sewn the words, "Why does he get everything and I get nothing?”. I never learnt the story behind the words on that quilt, and perhaps it was too personal to share.

The earliest evidence of a child in Wales is the teeth of a girl aged 9 years, one of a group of Neanderthal humans whose remains had been washed into a cave in Pontnewydd, along with the bones of hyenas and other wild animals of that period. They have been dated to around 240,000 BC. Before her early death, this girl would have learnt her culture - making tools, cooking food, hunting, gathering flowers and burying her dead - from her parents and others in the group.

In a series he wrote and presented for Ulster Television in 1987-8 Professor John Blacking, the ethno-musicologist, said, "Every individual as a baby has thought in movement before thinking in words". Creativity is a movement of the body, he said. We are moved into thinking. For him, culture exists only in performance - for children as well as adults.

Not so long ago, children in Wales worked in workshops, factories and mines. They have always been makers of culture as well as recipients. Even today, children across the world make their own toys. Children in Western Asia still make carpets. The collections of museums are full of beautiful things made by children.

The extraordinarily fine Ardebil Carpet, that so awed and inspired William Morris, is believed by many to have been produced by the hands of children. The hardships endured by working children - in the past and today across the world - tell us what skills and creativity children are capable of, even under conditions of privation.

True creative cultural participation for children is not - or at least should not - be an option. The Universal Declaration of Human Rights includes the right to participation in the cultural life of the community as one of the five fundamental rights. Who are we to deny that right to children?

In 1942, the Beveridge report identified squalor, ignorance, want, idleness and disease as five giant evils that Britain should slay, and the Post-War Labour Government set out to do this. But Beveridge should have added a sixth giant to his list: cultural exclusion. In our own time, Kay Andrews and Dai Smith have between them written a modern Beveridge report for the cultural lives of children in Wales.

Among their many key messages are that we should commit to provide:

            (i) full ongoing creative participation - not just occasional access;

            (ii) as a right - not just an option;

            (iii) for every child - not just the few.

The cultural sector is Wales' second education sector. It compliments and enriches the school, college and higher education system. Each year, the seven museums of Amgueddfa Cymru alone serve approximately 250,000 schoolchildren and 750,000 children and adults in family groups. The creative, experiential learning that museums can offer has been shown time and again over the years to inspire children who, for the school system alone, are hard to reach.

Museums and other arts and heritage organisations have a vital role in inspiring, extending and developing each child's engagement with their cultural offer. But children's cultural lives are far wider than than can be found even in our national and local cultural institutions.

Every child has their own talents and potential. Is it bringing people together and making friends,  identifying plants, writing a diary, caring for older people, dancing, diagnosing faults and repairing machines, bee-keeping, telling stories, taking photographs, designing electronic circuits, playing sport, to studying birds and animals, shaping metal, writing and performing music, exploring, making others laugh, seeing patterns others miss, testing water quality, sharing skills, carving in wood and stone, and a thousand other ways to make the world a better place? Any of these, and a mind that is always curious, critical and open to new ideas and experiences.

Some children want to become Billy Elliott and they should be supported in doing so . But most want to be something else.

The industrialist John Harvey-Jones said that everyone has talent; it is the job of the educator to help them to find it. And it is particularly the role of museums and other arts and cultural organisations to help children to find their talents in the sciences, arts and humanities, in a welcoming and social environment.

If we limit ourselves to telling children what we ourselves know, we do them, and future society, a great disservice. That would be not education but counter-education. Yet far too often - through a conservative and anti-intellectual mis-appropriation of our historic public purpose - it is counter-education that we offer.

These two publications on Transforming Futures set out these new agendas for museums and other arts and heritage organisations in achieving the essential goal of equity of opportunity for all children to develop their talents. Amgueddfa Cymru - National Museum Wales began work on them in 2012. But they very much compliment and support the recommendations of Kay Andrews' and Dai Smith's reports.

But whereas those reports were - quite rightly - principally concerned with national policy and infrastructure, the Transforming Futures publications are intended more to support cultural institutions on the ground. Among the recommendations of the Transforming Futures reports are proposals for:

            (i) fundamental changes in the work of cultural institutions themselves

            (ii) new research on effective practice by cultural organisations

            (iii) a new code of ethics for cultural organisations with principles to guide our work.

 

Poverty and exclusion in Wales - and across the UK - is growing year by year. We have an ethical responsibility to respond.

It is our task to create something new: a National Cultural Service for Children. Like health, education, housing and every other universal service, children's cultural participation must be developed locally, if it is to be effective, but within a national framework. 

We should not say we cannot afford it. When the Beveridge Report was completed in 1942, the then Chancellor of the Exchequer tried to prevent its publication, saying that it was unaffordable. Yet, a few years later, the post-War Attlee Government implemented the most radical programme of equality that Wales and the UK has ever seen.  

But decade by decade, as the NHS has provided health services free at the point of delivery, and comprehensive schools have given every child free education, the giant of cultural exclusion has continued to stalk the nation unchallenged.

We can change this. So that no child should need to say, "Why does he get everything, and I get nothing?".

exciting developments afoot...

Graham Davies, 26 Chwefror 2014

After much discussion and background work, the digital team at Amguefdda Cymru today began on the exciting path of redesigning its website.

As well as being timely (it’s been almost 5 years since our last design iteration *gasp*), there are a number of important factors driving this project, including an ambitious digital strategy to help deliver the

redevelopment of St. Fagans National History Museum

, as well as a comprehensive review of our institutional structure as a result of the Museums Change Programme.

Areas for development in this project will include providing greater access to online collections, increasing digital participation and also integrating today's social networking activities to encourage participation and sharing.

With these drivers in mind, we’ve been busy beavering away in the background over the last few months, researching audiences, analysing metrics, workshoping stakeholders and talking to our users. Why? Quite simply, we want this project to be as ‘evidence led’ as possible - let’s act on what our users tell us, from how they get to our website, to what they do when they get there.

time to put the user at the centre

From all this background research, we have developed a specific list of objectives that our new redesigned website will seek to provide. In summary these are;

  • Reflect first and foremost, the needs and interests of our users
  • Be focused on individual museum sites and our knowledge, not our corporate brand
  • Remove barriers to our information, including language and structure
  • Present a clear and logical navigational structure
  • Remove redundant sections and pages
  • Present a simple, clean design
  • Ensure that there are no dead ends for users - always offer an alternative if no exact content matches their search
  • provide fresh and routinely updated material

We are now in a position to take stock of our whole online offer: microsites, domains, social media connections, visiting pages, collections pages, even our in-gallery interfaces, while at the same time rethinking our traditional ‘institutional’ view of what we present online.

Most of you in Museum digital circles will know just how easy it is for websites to evolve through a reflection of internal structures. This is our chance to turn that thinking around and apply fresh perspectives, new ideas and modern technology to a website that really works for those visiting our websites - all based on evidence driven research, of course...

Timescale for all this? 8 months, so check back for updates to how this journey unfolds…

Gwylio Adar yr Ardd

Hywel Couch, 31 Ionawr 2014

Penwythnos diwethaf, ymunodd miloedd o bobl mewn gyda’r arolwg adar mwya’r byd - Gwylio Adar yr Ardd gyda’r RSPB! Ar ddydd Sadwrn, wnes i ymuno gyda’r hwyl trwy wneud trîts bach i’r adar gydag ymwelwyr i’r amgueddfa. Wedi fy ysbrydoli, nes i dreulio ychydig amser yn y guddfan adar yma yn Sain Ffagan. Dyma gwpwl o lunie o be welais…

Wnaethoch chi gymryd rhan yn yr arolwg? Be welsoch yn eich gardd? Cofiwch i adrodd yn ôl i’r RSPB - Big Garden Bird Watch

Dilynwch bywyd gwyllt Sain Ffagan ar Twitter

The steady march of the mobile device

Graham Davies, 14 Tachwedd 2013

Graham Davies, Online Curator, Amgeddfa Cymru - National Museum Wales

Access to online content is showing a steady shift towards the mobile device. What are the implications for Amgueddfa Cumry’s own website?

There has been much discussion in the museums digital sector lately on the significant rise in websites accessed via mobile devices. It was one of the focuses of the 'Let's Get Real' Action Research project run by Culture24, of which the Museum was a part. The V&A have recently been publishing their findings on what devices people use to access different areas of their website. 

In light of this, I decided to uncover the trends taking place on the National Museum Wales own website: museumwales.ac.uk

Mobile device growth over two years

From the National Museum Wales’ perspective the rate of acces from mobile devices shows pretty much the same pattern reported from other similar institutions.

Overall, we see close to a 25% rise in visits via mobile device to the website over a two year period. This is significant, but applying this as a generalisation of the website as a whole may be hiding other, more significant trends.

Figure 1 shows that people are increasingly looking at our website through mobile devices, but what parts of the site are fuelling this rise? What other trends become apparent when we look at areas such as visiting information, or our content rich collections pages?

So, lets break this down and let's see if we can work out what’s going on here…

What are people mainly looking at when using mobile devices?

A comparison of Figure 2 and Figure 3 clearly show a markedly higher percentage of pages accessed via mobile device to our 'visiting' pages than our content rich Art Online collections pages, (which incidentally show more of a rise in tablet use than mobile.)

What this all boils down to is that our content is now being accessed (and increasingly so) through all manner of different devices, and in all manner of different environments, from coffee shops, trains, your sofa, at work etc., etc.

The devices we choose are driven by the context (or setting) we are in, also the time we have to find out what we need to know.  Think about it for a minute. How do you use digital devices to locate and find out information? Sat at a desk in your lunchtime, with time to sift through search results to find local events this coming weekend, filtering and refining on a large screen with a mouse and keyboard. Then there’s that last minute check on opening times and directions on your mobile phone whilst in a crowded train on your Friday night commute, straining to keep your phone viewable whilst jammed up against another person, typing with one finger. Come Sunday evening, you’re lying on the sofa, tablet on lap learning more about that nugget of information you picked up, or writing about your experiance on a review site.

This behaviour is quite logical if we take time to consider user behaviour on different devices, but what does this mean for our website and how we manage it?

What we must ensure when publishing our content is that we understand that the users could be anywhere, doing anything. A the moment, the evidence seems to suggest most mobile access targets visiting and location based information, whereas in depth collections data remains to be largely accessed via desktops.

The decline of the desktop (well, for visiting information at least)

Figure 2 shows that more people are viewing our visiting information from mobile devices than they are from desktops or laptops. It is therefore critical when planning content and designing websites, that areas of the website need to be thought out in separate ways, with visiting and site based information being designed and created first and foremost to be viewed on mobile devices.

In addition to functionality and design, we must also ensure that the content we provide for those areas of the website that are accessed primarily through mobile devices is crystal clear, succinct and quick to discover and understand - after all, you may only have a 5inch screen to get your information across.

Given the rate of growth from mobile devices it will be interesting to see where we will be this time next year...

Background reading:

V&A Blog

Google research

Adobe Digital Marketing blog

Spooky Specimens!

Katie Mortimer-Jones, 8 Tachwedd 2013

On Wednesday 30th October, National Museum Cardiff came alive for a haunting day of Halloween fun. Curators (and witches!) from the Natural History department filled the main hall with spooky specimens from our collections to share with the public on a busy half term day.

The botanists made a real impression by opening up the Herbarium and creating a spooky graveyard of deadly plants. This was a real hit with the children who left repeating some of the delightfully ghoulish names to their parents such as “Stinking Hellebore!” and  “Bloody Cranesbill!”

The Fungus table had a case of wonderful wax models where you could match each fungus with its creepy name, such as the Trumpet of Death, Scaly Tooth and Witch Heart. Children, and adults, could make their own fungus with the colourful modelling clay provided, creating some amazing new species!

Two witches stirred their potion in a cauldron alongside an eerie ‘Herbs in Medicine and Magic’ display.  All Harry Potter fans would have immediately recognised the famous Mandrake, a plant often used in magic rituals due to its hallucinogenic properties, but there was no need for ear muffs as the real plant does not let out a fatal scream!

Marine and Mollusc curators put out an array of Halloween treats from ghost slugs and dead man’s fingers to blood cockles and pumpkin snails. Visitors enjoyed being able to touch sea urchins, spiny oysters and star fish. The pickled cuttlefish and squid were a real treat and produced a great mixed response, from awe to disgust, from children and adults alike.

The giant bloodsucking mosquito model dominated the Entomology stand whilst a witch displayed a table of British bats, from the largest Noctule to the smallest Pipistrelle.

Geologists enticed visitors with ‘fossils in folklore’, including echinoderms that were thought to be ‘fairy loaves’, and ‘dragon claws’ that come from dinosaurs. Those brave enough stayed to see the ‘Hell, Fire and Brimestone!’ stand which revealed specimens of larva, ash and volcanic rocks.

The Open Day was underpinned with an educational trail provided by the Education department. The trail took children around all of the displays, answering questions on blood stained petals and thunder stones, fungal fingers and tails of worms, to name a few. It was an excellent way to get families involved and encouraged children to interact with the curators. The trail proved to be extremely popular with 170 families taking part.

For those who wanted to know more, there was a scary ‘Dragons’ tour in the Evolution of Wales gallery and two behind the scenes tours of the Biology and Geology collections.

The day was a real success with 3127 members of the public coming through the museum doors. So, if you didn’t make it this time keep your eyes peeled on the ‘What’s On’ guide  for more upcoming Natural History Open Days throughout the year.

Blog by Harriet Wood