Casgliadau Arlein

Amgueddfa Cymru

Chwilio Uwch

Testun rhydd

Rhif yr Eitem

Adnabyddiaeth

Pwnc

Artistiaid/Creadur

Lle

Categori

Cofnodion â delweddau yn unig

Nôl i Ganlyniadau

Swing tag

J&J Seaton (Jessica and James [Jamie] Seaton, founders of the fashion and lifestyle brand Toast, met in 1974 while studying archaeology at Birmingham University. In the late 1970s, they moved to west Wales to work on an archaeological dig. In 1978, using £700 given to them by Jessica's mother as a wedding gift, they purchased a knitting machine, a quantity of wool, and established Southernwood Woollens. The company later rebranded as Jamie & Jessi Seaton, and J&J Seaton. Within six months of establishing the company, the Seatons were taken-on by a Los Angeles based agent, and they subsequently supplied sweaters to shops across the west coast of America. From their home in Carmarthenshire, they employed freelance knitters from across the UK to make intarsia hand-knitted sweaters designed by James. From 1986 onwards, they exhibited each collection at London, New York, Milan and Paris fashion weeks. Through this, and other means, their knitwear was sold to many leading department stores worldwide – including Liberty London, Browns, Sacks Fifth Avenue, Henri Bendel, Barneys and Shiseido. They also worked freelance for other brands – such as Misaki Shoji, Conran, Mulberry, and Paul Smith. Following the successful launch of Toast in 1997, J&J Seaton produced its final collection in 1998.)

Swing tag with the trade name and logo of J&J Seaton. Rectangular card with text printed in navy blue. Unused.

Front inscription: 'A PURE UNDYED - UNBLEACHED COTTON PRODUCT FROM / J AND J SEATON'. Back inscription: 'This garment is made from the renowned "Fox Fibre" named after the American entomologist Sally Fox, who originally used by pre-Columbus populations / The cotton grows ready coloured in shades of green and brown and when washed these shades become warmer and more intense. This avoids the need for subsequent dyeing or bleaching. The cotton comes from ecological plantations where it is cultivated without using highly pollutant pesticides / Your cotton garment comes with its own unbleached calico bag which allows it to breathe in storage. All buttons and beads are hand-made from natural clays'.